Using sales and POS data can only tell you what happened in a day, but not how it happened. Accurate store traffic data explains the store’s opportunity. People counters give answers to the question, “How effective is your store at capitalizing on the opportunity presented?”
Traffic data determines the following statistics, comparisons and calculations:
Near Real-Time Traffic Volume
Sales Conversion Ratio (CR)
Store Performance Comparisons: Near Real-Time and Historical
Efficient Staffing
Customer to Staff Hour Ratio
Peak Traffic Times
Setting Store Hours
Marketing
Traffic Predictability
Year to Year Trends
Download our White Paper, How to Use People Counters in Retail, for an in-depth look at the above list as well as many more comparisons, charts and calculations using traffic count data.
Interested to see how to calculate sales conversion ratios and predict traffic in your store? These and many more retail-focused equations are explained in detail in our new White Paper. It is completely free to download, just click the link in the post above to get started!