Starting and managing a retail business can be a mix of excitement, stress and creativity. There is always room for improvement in any business, and depending on the industry you work in, there are numerous ways to strengthen your company. While many types of organizations and corporations can benefit from people counting devices, their use is most often associated with retail. Analyzing how traffic is affecting sales is critical in retail reporting. This article shows you how you can turn the numbers into profitable solutions.
The Baseline Case
The simplest basis for evaluating your business execution is comparing yourself to the competition and comparing current performance to past performance. To get the full picture, you need to know not just your sales volume, but also how many customers generated those sales. Tracking the number of visitors to your store, especially during holiday sales periods or promotions, lets you know how efficiently you are turning potential customers into paying customers.
Best Face Forward
The retail industry revolves around customer service and the staff you hire determines the quality of your customers’ experiences. Analyzing foot traffic with people counters for business help justify labor costs by highlighting peak traffic times. Scheduling the best salespeople and additional staff members during prime shopping hours can result in a better customer experience. On the other end of spectrum, you can also reduce labor costs by cutting the number of employees scheduled during the less busy store hours.
Beauty is in the Eye of the Beholder
Every day consumers are bombarded with signage as they walk through shopping centers. If your store is running a seasonal sale, special clearance or experimenting with new display designs, the results from a people counting system helps determine the success rate. More traffic to your store is often correlated to your new eye-catching lures.
Online Shopping’s Biggest Enemy
Millions shop online because of its convenience. However, the biggest disadvantage to online shopping is the inability to physically try on clothes or view a product’s authenticity. Because of this, showrooms will never completely vanish. One of the benefits of people counting in business is the opportunity to compare the different platforms used. Reviewing your in-store traffic to your online traffic can help you appropriately engage your shoppers better. A campaign intended for the Internet may work better in your storefront. SenSource offers a variety of people counting devices to fit the needs of different environments. We are here to shed light on all the benefits of people counting in business and we would love to answer any questions you may have. Contact us for more information or take a look at our full list of products to find the best fit for your business.