For years a customer’s shopping experience has been up to the customer, a retailer was simply there to supply consumers with needed goods. As of late, retailers have been trying to understand their retail analytics in order to reinvent themselves to become top of mind with their ideal target market. Retailers are striving to create the perfect shopping experience for consumer’s that keep them coming back time and time again. Gaining this control can be very difficult, technology changes frequently giving consumers a plethora of avenues to access wanted goods and information. One of the ways retailers can try to improve customer’s shopping experience is by arming their employees with the proper tools to assist customer’s once in store. By giving this information to employees they will have the ability to enhance a customer’s shopping experience by first feeling knowledgeable about their job and will therefore willingly assist the customers on their shopping needs. Secondly, this data allows employees to personalize their suggested products for customers based on what they might have previously looked at or searched for online. Today’s technology has the ability to empower retailers with previously unknown knowledge about their customers. By combining omnichannel data with in-store analytics retailers now have a deeper look into who their customers are and what their needs may be. In-store retail analytics can be gathered by first installing and implementing the right people counting sensors. SenSource offers a variety of people counting sensors for wide entrances, outdoor use and unique lighting situations. These sensors are able to gather information on customer behaviors by monitoring queue lines and traffic patterns within the physical store. Once the data is gathered it is analyzed through the unique Vea Analytics Software. The processed data can provide invaluable insights, helping managers to understand the traffic in and out of the store and the factors at play. Although understanding retail customers needs will not be an overnight process, retailers can still begin implementing the right tools into their stores to allow the process of change to begin. As Erin Harris, Editor in Chief of Innovative Retail Technologies stated in her recent article “Associates & Analytics: A Customer Experience Win-Win”, “…retailers who figure out how to leverage technology to put those analytics in the hands of the store associates will make significant sales-needle-moving strides in 2016.” To learn which SenSource People Counting Solution will best fit your store model contact a member of the sales team today!
Learn more about retail analytics in these articles:
In-Store Data and Analytics Creates Retail Competition
Predicting Retail Traffic Patterns
A Complete Location-Based Interior Analytics Package for Retailers