For years a customer’s shopping experience has been up to the customer, a retailer was simply there to supply consumers with needed goods. As of late, retailers have been trying to understand their retail analytics in order to reinvent themselves to become top of mind with their ideal target market. Retailers are striving to create the perfect...
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The nature of libraries has always been to be a gathering space of minds, to house information and to allow learning to thrive. Over the years technology has creeped its way into libraries and has become a new tool for learning and a new avenue to obtain information. Libraries and librarians know their community better than most people and are...
The world we live in is an ever changing place and many retailers find themselves struggling to stay on top. Retailers can maintain high market value while meeting and exceeding shopper expectations by efficiently managing operations. Gathering the proper in-store data and analytics allows management to accomplish this by providing...
Choosing a technology to monitor your stores retail analytics can be a complicated task to complete. There are many options available and they all have unique characteristics. Two technologies that may appear to be at opposite ends of the spectrum actually work very well together; they are traditional people counting technology and Bluetooth Low...
More advanced people counter technology is now available! Visit our People Counter page for the latest solutions. (updated 2018) The first people counter was probably a bell that a storekeeper hung on a door so he would hear when someone came into the shop. Maybe you think of people counters today as two small projectors on both sides of a...
If you manage a retail business, you can’t help but keep track of your bottom line. Sales, expenses and profits are right there in front of you. But while you’re judged on the bottom line, if you want to improve it you need more information. The most basic and essential piece of additional information you need to know will be your conversion...