Top 4 Advantages to Wireless Customer Counters

SenSource wireless customer counters provide Wi-Fi enabled traffic monitoring using battery-powered sensors in convenient sizes to fit a variety of  applications. There are numerous advantages to using a wireless people counter to gather information on your business, and this blog post reviews four of them. (more…)...

SenSource Takes Their Outdoor People Counters To The Streets – Literally

Outdoor people counters need to withstand harsh and unpredictable weather conditions, from sudden downpours of rain to the sun’s hot glare. Fighting off the elements is only the first battle that must be won to ensure the quality of results that companies need.  The sensors also need to have technology that’s up to the job of providing an...

Retail Customer Traffic Counters Plays Vital Role in Retail Analytics

The retail industry is estimated to have earned $4 trillion in revenue in 2013. With more than a million retail businesses in the United States, business owners are continually looking for ways to differentiate themselves from the competition through advertising campaigns, marketing, implementing the latest innovations and searching for consumer...

Thermal Imaging, The Most Accurate People Counter Technology

More advanced people counter technology is now available! Visit our People Counter page for the latest solutions. (updated 2018) The first people counter was probably a bell that a storekeeper hung on a door so he would hear when someone came into the shop. Maybe you think of people counters today as two small projectors on both sides of a...

Five Businesses (Beyond Retail) That Use Customer Counter Systems

Take a look at SenSource’s people counters, especially the more sophisticated multi-point customer counter systems, and the first image that probably comes to mind is a large retail operation. It’s easy to imagine a department store in a shopping mall, with multiple entrances, heavy traffic flow and lots of data points that need to be collected...

Big Data Becomes Relevant with Vea Software

Ever since NRF’s Big Show in January, “big data” has been the buzzword across the retail industry. With the ever-growing availability and usage of statistical data, this “big data” term looks to be more than a fad. Combining real time mass amounts of data from multiple sources such as foot traffic, POS, staffing and weather into a single...

Which employees benefit from retail store traffic data? All of them.

Today's national retail corporations are complex organisms with a lot of moving parts and multiple sales channels, but the sales floor is still where success or failure will finally be determined. Sensource people counters, coupled with the flexible and multi-layered reports that are easily generated using Vea Analytics software, provide a rich...

Automated People Counters Help Crunch More Numbers

Whether you're a retail operation competing in the private sector or a non-profit institution serving the public, you've likely felt the pressure to work smarter with fewer resources. A recent report from Kantar Media, titled "Global Consumer Perspectives," showed how middle-class consumers around the world are looking harder for bargains while...

How Indoor People Counters Help Measure Marketing Effectiveness

One of the most famous quotes about advertising is credited to John Wanamaker, who is also considered the inventor of the department store and a pioneer in marketing: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Fortunately, information-gathering has improved immensely since the peak of...

Door Counters Provide Essential Information For Retailers

If you manage a retail business, you can’t help but keep track of your bottom line. Sales, expenses and profits are right there in front of you. But while you’re judged on the bottom line, if you want to improve it you need more information. The most basic and essential piece of additional information you need to know will be your conversion...