Analyzing Consumer Shopping Habits

Online shopping trends have been on the rise with consumers in recent years. Consumers appreciate the convenience of online shopping from anywhere at any time which can free up time. Retailers have found themselves analyzing consumer shopping habits and looking for ways to keep consumers shopping in stores.

Consumer Shopping HabitsBrick-and-mortar stores account for a market share of approximately $4 trillion. Although e-commerce has been around for over 20 years and is gradually gaining more market share they are still trying to catch up to brick-and-mortar traffic. Trying on clothing or feeling specific items prior to purchase is a major reason consumers elect to shop in stores.

Retailers have researched consumer trends and have found that many consumers seek e-commerce stores in their research phase of the purchase process.  Consumers often end up going to the physical store to actually make their purchase after being able to try an item out. Omnichannel is the perfect way for retailers to bridge the gap between e-commerce and brick-and-mortar. It allows the two to work together and provide the ideal consumer experience.

Today’s consumers are more complex and require digital, mobile and physical channels when they make purchases. Retailer’s must stay ahead of the game and be everywhere their customers are in order to maintain their competitive edge. Retailers need to keep technology, pricing and merchandising at the forefront in order to retain a spot as a top retail contender in consumers eyes.

Brick-and-mortar stores need to focus on exceeding consumer expectations with each and every visit. By installing a people counting system, like the SenSource ClearCount Series, and pairing it with the Vea analytics reporting platform executives are able to properly staff and manage their facility to provide the optimal shopping experience for consumers.

By understanding consumer traffic patterns and behavior store executives will be able to make educated decisions. SenSource technology offers the devices and software to retrieve needed in-store data. Learn more about your consumer shopping habits and contact a member of the SenSource sales team to see what options are available for your store.

Learn how other retailers utilize consumer shopping habits data in these articles:

Improve Customer Satisfaction with Queue Metrics

Establishing A Workplace Culture To Improve Consumer Shopping Experiences

The Art of Omni-Channel Data

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