Understanding a visitor’s journey throughout your museum is critical to creating a positive experience.
Visitors frequent museums for a number of reasons ranging from education, organized group outings and for fun. Museum directors must gain a deeper understanding of their visitors journey in order to efficiently operate and curate exhibits.
One way for museum directors to understand their visitors better is to implement technology. Technology has the ability to collect raw data on museum visitors and use software to analyze it into helpful information. A people counting system, such as the SenSource VIDX, helps to not only measure the number of people entering and exiting the museum but also monitors engagement throughout the museum.
One area of interest for museum directors and curators are dwell zones. People counting systems are able to accurately measure dwell zones at specific exhibits. Directors are then able to tell if an exhibit is performing well with visitors based on this information. As a result, exhibits with less traffic and dwell times may need to be revamped or replaced with something more intriguing to their visitors.
People counting systems also report if areas are too congested or show if other areas are vacant for long periods of time. This information is very helpful for curators of the museum as they plan the floor layout and exhibits throughout the museum.
Utilizing Museum Traffic Data
Once the data is collected it can be analyzed, turned into informational reports and shared with employees through analytics software. The analytics software allows management to easily monitor traffic during specific times of day and days of the week. By understanding high traffic times and areas museums are able to properly staff and adjust facility hours.
Understanding the visitors’ journey throughout museums allows directors to create a natural flow of traffic throughout the exhibits. Therefore providing for a better experience for the visitors and the museum staff.
Learn more about how people counting systems can benefit your museum and help you to understand your visitors journey by contacting SenSource today or continue reading in the articles below:
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