SenSource Technology Helps to Optimize Library Success
Ever wonder what specifically attracts guests to your library? Are you catering to the right aspects of your guests’ visits and providing the right resources and spaces? In addition to satiating your curiosity, this information can be critical to the success of your library. Check out the tools and methods below that can help you understand traffic patterns and trends at your library.
Counting What Counts
Beyond just the total number of daily visitors, people counters can be used to track more detailed aspects of operations, such as the most utilized areas of the library. By strategically placing people counters in the doorways of rooms within the library, such as conference rooms, story time rooms, or even adult reading lounges, libraries can gain insight into what rooms are being utilized the most during specific periods of time. For example, during finals week, there may be extra use of the adult reading lounge. In contrast, during the holidays or summer, the story time room may be the busier. This information can help libraries make decisions on how to allocate space and even to cater to their guests by displaying books that correlate to the groups using specific rooms or planning promotional events specific to their most popular areas. The information gathered can also be displayed inside the library and on the website. This visual guide will show guests areas that are crowded, empty, or popular during specific days.
Turning Up the Heat With Digital Technology
Utilizing a heat map within the library is another great way to integrate digital technology. The day-hour heat map uses Vea Analytics to combine people tracking software with a visual graph that tracks day-to-day traffic. The heat mapping feature is most effective when it is used to link several locations together, so that library staff can compare and contrast their highest traffic days with other branches. This creates an opportunity to analyze what drives the success of a specific branch – whether it is engaging events, relevant reading material, quiet and calm study rooms, or maybe just a unique atmosphere. Utilizing a day-hour heatmap within the library is another great way to integrate digital technology. The day-hour heatmap is a feature of Vea Analytics used to give visual representation of multiple data points in a tabular form, such as displaying the max traffic every hour each day of the week for a quick visualization of peak library usage. The heatmapping feature can also link several library locations together, so that library staff can compare and contrast their highest traffic days with other branches. This creates an opportunity to analyze what drives the success of a specific branch – whether it is engaging events, relevant reading material, quiet and calm study rooms, or maybe just a unique atmosphere.
Why It Matters
SenSource provides technology that helps businesses make better decisions by providing them with practical information about their traffic flow. SenSource people counters are a great solution for libraries, as libraries are required to report their traffic levels to governments in order to maintain funding. Without SenSource people counters, this information must be recorded manually, which can lead to inaccuracy and is time-consuming for staff members. SenSource technology records live information throughout the hours of operation, which creates the most accurate picture of how the library performs throughout the day. In order for this information to be easily analyzed, SenSource created Vea Analytics, which converts the numbers recorded by people counters into attractive visual graphs. The graphs produced by Vea Analytics can be used internally for analysis, or externally for display in libraries or on library websites. SenSource software allows staff members to focus on what is really important: giving guests a rewarding experience. If you are interested in joining hundreds of libraries across the nation in utilizing SenSource software, please contact us, request a quote, or give us a call at (855) 828-5900 to learn how SenSource software can improve your business.