People counters gain insights.

family shopping at a retail store with a people counting sensor collecting data on foot traffic

SenSource people counter systems have provided a multitude of industries with the most reliable and advanced decision-making data, for 22 years and counting.

Count people with precision
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A people counter solution for any space.

Learn how your unique application can benefit from implementing a footfall system.

The most accurate system for measuring footfall.

Our hardware and software work together to comprise a people counting system with industry-leading accuracy. The hardware (sensors) measure foot traffic with precision, while our software (analytics tool) gives you accessible data to make critical business decisions.

A couple looking at jewelry after being counted by an automated door counter device

Accurate Sensors

With a combination of 3D advanced stereo vision tracking sensors and machine learning, SenSource is the most accurate people counter solution available.

People Counting Sensors

Visual mockup of SenSource's people counting dashboard

Detailed Analytics

Our state-of-the-art software, Vea, translates raw people counting data into meaningful patterns and profitable insights.

Vea Analytics

The State of People Counting

A complete guide to people counting and its uses in 2025.

Insights beyond people counting

Threshold

Interior

Capacity

Prediction

Wait-Time

How we help clients.

From the most well known brands in the world to your favorite hometown retailer, SenSource helps businesses unlock critical decision making data through the use of people counters.

View Case Studies

Stores installed in 6 weeks

$ 0 k

Saved in first year

“We’re being asked quite often these days to express the impact we’re having on our campus … traffic data is something we can capture very accurately and use that to tell our stories.”

Jeremiah Johnson Director of Hill Center at UAB

Stores switched to SenSource

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Branches using SenSource

“The SPARC Group prides itself on leveraging strategic partners to win the competitive battle of brick-and-mortar retail. SenSource continues to prove themselves to be an extremely valuable partner in this battle. We look forward to strengthening the relationship between SenSource and many SPARC Group brands.”

Jay Eaton SPARC Group

Frequently Asked Questions

What is a people counting system?

A people counting system, or footfall counter, is a technology-based solution used to accurately count the number of people who enter or exit a specific area or space. People counting systems use various technologies such as cameras, sensors, or Wi-Fi tracking to count the number of people, and then the data is collected and analyzed to provide insights into foot traffic patterns.

A typical people counting system consists of two main components: a sensor or camera that detects the presence of people, and a software application that analyzes the data collected by the sensor. The software application may be cloud-based or installed on a local server.

What are the different types of footfall counting systems available in the market?

Different types of footfall counting systems are available in the market, such as infrared sensors, thermal imaging sensors, 3D sensors, stereo cameras, and Wi-Fi tracking systems. Each technology has its advantages and disadvantages, with stereo video people counting sensors being the most accurate option. The choice of technology depends on the specific use case and the requirements of the organization.

How is people counting data used?

The data collected by people counting systems can be used to optimize operations, improve customer experience, and increase revenue. Retailers, museums, entertainment venues, and other businesses can use people counting data to make informed decisions about staffing, marketing promotions, store layout, and visitor flow.

Here are some common use cases for people counting data:

Staff scheduling: Footfall data can be used to determine the busiest times of day, week, or month, and help businesses optimize their staffing schedules accordingly.

Marketing promotions: Footfall data can help determine the effectiveness of marketing promotions, by tracking changes in foot traffic before, during, and after promotion.

Store layout: Footfall data can be used to analyze customer flow and make decisions about store layout and product placement.

Visitor flow: Footfall data can help museums and other attractions optimize visitor flow, by identifying areas where visitors tend to linger and areas where they tend to rush through.

Crowd control: Footfall data can be used to manage crowd control and ensure passenger safety in transportation hubs such as airports, train stations, and bus terminals.

Capacity planning: Footfall data can help businesses plan for capacity, by tracking foot traffic and identifying peak periods of demand.

How is a people counter installed?

The installation process of a people counter depends on the type of technology being used. Here are some general steps to install a people counter:

1.       Determine the location: The first step is to determine where to install the people counter. The ideal location is typically near the entrance or exit of a space where foot traffic is expected.

2.       Install the hardware: Depending on the ceiling type, the hardware may include a sensor, mounting brackets, and Ethernet cabling. Follow the manufacturer’s instructions to install the hardware in the chosen location.

3.       Configure the people counting software: Once the hardware is installed, the next step is to configure the software. This is an included service provided by SenSource technical support staff.

4.       Test the system: After installation, the system should be tested to ensure it is accurately counting people. This may involve conducting a trial run with a few people or testing the system over a longer period of time to ensure it is capturing accurate data.

5.       Maintain the system: Regular maintenance is important to ensure the people counter continues to operate accurately. SenSource includes proactive maintenance with a SaaS subscription to conduct regular checks to ensure the system is functioning properly.

How accurate is a people counter?

The accuracy of a footfall counter depends on various factors such as the type of technology being used, the location of the sensor or camera, and the environmental conditions. Here are some factors that can affect the accuracy of a people counter:

Type of technology: Different types of people counting technologies have varying degrees of accuracy. For example, stereo video devices are generally considered more accurate than simple infrared devices.

Location: The location of the device can affect the accuracy of a people counter. A sensor placed too high or too low, or in an area with poor lighting, can result in inaccurate counts.

Environmental conditions: Environmental conditions such as temperature, humidity, and light can affect the accuracy of older models of people counters. For example, sudden changes in temperature or lighting can cause false readings on infrared-based devices. The accuracy of modern, stereo-video devices is not affected by environmental conditions.

Foot traffic behavior: The behavior of the people being counted can affect the accuracy of a people counter. For example, people walking in groups or carrying large objects may not be accurately counted by older technologies. Modern, stereo-video devices can accurately distinguish individuals in high-traffic scenarios. Learn more about the differences between outdated versus modern technology in the post, “How Much Do People Counting Sensors Cost?”

In general, modern people counting systems can achieve high levels of accuracy, around 97% or greater. However, it is important to note that no people counting system is 100% accurate, and occasional errors may occur.