Foot Traffic Analytics

People counting software

Our intuitive yet incredibly powerful people counting software (called Vea) translates your raw foot traffic data into rich analytics, revealing profitable insights.

People counting software YoY traffic bar chart

People counting software: Scorecard example 1

People counting software: Scorecard example 2

Straight-forward design. Robust features.

People counting software that’s intuitive, yet comprehensive. Customer use cases drive our in-house development road map for features and enhancements.

Unlimited Users

No additional cost for users within an organization

Custom Dashboards

Drag-and-drop dashboard builders for key metrics

Technical Support

Proactive support and training included in SaaS subscription

Integrate Systems

Works with existing systems using Vea’s REST API

Daily Traffic

The most basic and essential data that answers the question, “How many people entered my facility today?” Our software uses historical foot traffic data to compare this week’s traffic performance to last week, as well as year-over-year comparisons.

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Peak Traffic

Recognizing peak and non-peak traffic times fuels actionable decisions like when to schedule staff, host events, and perform maintenance. Vea’s day-hour-heatmap analytics provides a visualization to easily highlight and forecast peak times.

Video: Day Hour Heatmap Explained

Customer Journey

Analyze when and how customers use your space. View heatmaps and data-points to recognize the most and least popular areas to drive merchandising and planning decisions.

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Predictive Analytics

Take your people counting data to the next level with Vea’s advanced traffic forecasting tool. Accurately predict future traffic based on historical trends and seasonality.

Traffic Forecasting

Occupancy Monitoring

Vea calculates real-time occupancy by collecting exit and entrance counts for each entry-point. Monitor the occupancy of your entire facility, a floor, or a room.

Occupancy

Enterprise SSO

Our people counting software is equipped with Enterprise SSO (single sign-on) authentication for simpler administration, better network security, and improved user productivity. We support Auth.0, shibboleth, okta, Azure, ADFS, SAML and many more.

Video: SSO Explained

Power BI Integration

Foot traffic data in Vea can be integrated with your existing business intelligence software, like Microsoft’s Power BI. Using Power Query, data is pulled from Vea and combined with your other data sources in Power BI, taking your analysis to the next level. Power Query can also extract, transform, and load foot traffic data into Excel. Request our Power Query White Paper or watch our video for more information.

Download the White Paper

Frequently Asked Questions

How does people counting software measure customer traffic and behavior patterns?

People counting sensors are connected to your network using PoE connectivity, communicating foot traffic data to a cloud-based software. Predefined calculations and visual reports make it easy to measure customer traffic, make historical comparisons, define behavior patterns and ultimately draw conclusions on how traffic impacts a business.

What type of hardware is required to use people counting software?

SenSource’s intelligent people counting sensors are compatible with Vea’s cloud-based people counting software. Additional hardware components are not needed.

How accurate is the data collected by people counting software?

Many providers, SenSource included, tout the accuracy of their sensor technology. That is an extremely important item to discuss, but the accuracy of the data within the software reporting platform is equally as important. If the numbers don’t add up on the platform, the data is meaningless. When vetting providers, ask if padding anomalies or auto-filling missing data are standard protocol. It’s important to know if changes to your data are being made behind the scenes. At SenSource, we trust the accuracy of our data and relay it, as-is, to our customers.

What is the cost of implementing people counting software and is there a return on investment?

A counting system consists of a hardware component – the people counting sensor – and a software component. The hardware is a one-time purchase and the software is an annual SaaS subscription. The subscription includes technical support and proactive maintenance. Request a quote.

Yes, our customers see ROI from a few months to a year, depending on the application. Learn how the Hill Student Center at the University of Alabama at Birmingham used their foot traffic data to make staffing changes that led to a $12,000 a year savings!

Can people counting software provide real-time data and analytics?

Yes! People counting software can provide real-time data and analytics. This is an essential feature for real-time occupancy monitoring.

Is people counting software easy to install and integrate with other business systems?

Yes, Vea’s RESTful API is available for all application features to integrate foot traffic data with your existing business software. Robust API documentation is included.

Does people counting software have any privacy concerns or implications?

All aspects of Vea are developed with security by design such as login authentication, cloud hosting environment and customer data schemas. Video recordings and personally identifiable information are not transferred from the sensors nor stored in Vea. Check out our video on Vea’s latest security feature, Enterprise Single Sign-On.

What are the benefits of using people counting software in my business?

Collecting foot traffic data and using people counting software has become an essential practice for many types of businesses. Retail stores can identify customer habits and learn how their marketing is performing. Libraries and other educational facilities supplement funding requests with building usage data. Amusement Parks and Family Entertainment Centers optimize staffing and schedule events based on peak and non-peak traffic times.

How is people counting software supported?

We take Technical Support very seriously at SenSource. We have a fully staffed, in-house, support team with more than 50 years combined service in the people counting industry. They are easy to reach (via phone or email) and quick to respond! Check out our video on how to use SenSource’s Support Portal.

How reliable is the uptime of cloud-based people counting software?

The data collected is your data and you should be able to access it any time you’d like. This is why SenSource offers Vea as a cloud-based platform. Extremely reliable, with a 99.99% uptime over the past 18 months, software availability doesn’t have to be a concern. The cloud-based platform also allows you to log in from anywhere (office, home, airports, etc.) and access the data. Always counting, always available.

A solution for any space

Our people counting sensors measure foot traffic with precision, while our analytics platform gives you accessible data to make efficient business decisions.