Free weekly demonstrations. Register for a demo
Customer Counter

Customer Counting for Retail

Adding customer counting to your data stream unlocks your store’s true opportunity.

the boutique fashion shop
traffic forecast
today's customer count from previous week report

Customer counting for retail

The easiest and most accurate way to count your customers.


SenSource customer counting sensors boast 97%+ accuracy.


The number of employees required for manual counting of customers. Save time with full automation. 


Number of retailers across the US and Canada that trust SenSource.

941 Million

Customers counted by SenSource…and counting!

Want to learn more?

Download our customer counting brochure.

Brochure Request
People's Counting System - SenSource Solutions - MPC Cards

Customer Counting

Monitor peak and non-peak foot traffic times by hour, days, weeks, and more. Get a true customer count by excluding employee traffic.

Image Alongside text image
today's customer count
this week's customer count

POS Integration

Allow us to integrate your POS data to provide accurate metrics such as conversion rate, dollar per head, and average basket size.

Image Alongside text image
retail POS integration
retail POS integrations

In-Store Analytics

Measure customer behaviors like dwell time, shopping patterns, and most popular areas within the store.

Image Alongside text image
most visited depts
average dwell time

Staffing Levels

Prescriptive staffing tool optimizes staff levels based on predicted customer counts to improve conversion rates and customer service.

Image Alongside text image
Busiest Hour 3PM
Conversion Rate with 3 employees

Queue Management

Decrease service wait time and improve customer experience by matching check-out personnel with customer counts.

Image Alongside text image
average queue time
Average service time

Who Uses Customer Counting Data?

Every department within a retailer can benefit from customer counting data. Here are a few examples.

Corporate Icon - Briefcase

Corporate Executive

View the overall performance of the retail chain, compare performance goals, and benchmark in-store analytics.

Regional Manager Icon

Regional Management

Compare performance to goals of stores in a region. Reward top performing stores and plan visits to stores needing attention.

Marketing Icon - Target

Marketing Leaders

Use customer counting data to compare pre and post campaign traffic and set goals to gauge marketing effectiveness.

Store Manager Icon

Store Management

Use historic retail customer counting to predict future trends and peak times. Staff according to predicted traffic to ensure adequate coverage.

Employee Icon

Store Employee

Monitor real-time occupancy to ensure the store is following any occupancy regulations in place.

The most accurate way to count people

Our sensors measure foot traffic with precision, while our analytics platform gives you accessible data to make cost-saving decisions.

Powerful Hardware

Our VIDX sensor uses 3D advanced stereo vision tracking and machine learning to make it the most accurate system available.

SenSource Charts

Detailed Analytics

Our Vea Analytics platform translates raw traffic data into meaningful patterns and profitable insights.

“Since we were so new, we wanted to allow customer behavior to shape our decisions. Through the customer counting data collected by SenSource, we have honed our business hours and even added a day to our schedule.”

Uncover Vintage
Max Quinn Owner, Uncover Vintage
Learn More