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Customer Counter

Retail Traffic Counting

The best customer counting device to unlock your store's true opportunity.

customer counting report for boutique fashion shop
customer counter reports for retail
today's customer counting report from previous week

Customer counting for retail

The easiest and most accurate way to count your customers.


SenSource customer counting sensors boast 97%+ accuracy.


The number of employees required for manual counting of customers. Save time with full automation. 


Number of retailers across the US and Canada that trust SenSource.

941 Million

Customers counted by SenSource…and counting!

Want to learn more?

Download our customer counting brochure.

Brochure Request
SenSource's people counting brochures

Count Customers

For many applications, the best retail traffic counter is one that excels at threshold counting, where sensors are placed at the store entrance to identify and count customers as they enter and exit, providing data to identify:

  • Real-time, hourly, daily, weekly, monthly traffic
  • Peak and slow traffic times
  • Traffic flow and patterns
  • Historical comparisons
  • Traffic forecasts


family shopping in a clothing store with a customer counter
today's customer count
this week's customer count

POS Integration

Unlock deeper analysis of store performance by pairing door traffic with your point-of-sale system, such as:

  • Conversion rate
  • Dollar per head
  • Conversion forecasting
woman buying clothes in a store with a customer counter
customer counting retail POS integration
customer counting retail POS integration report

In-Store Customer Journey

Beyond the threshold lies an opportunity for enhanced customer journey metrics for a deeper understanding of how customers interact with your store. The same automatic people counters used at the door can be installed throughout a store to track:

  • Visit duration
  • Activity paths
  • Zone visits
  • Zone draw-rate
  • Store draw-rate
real time customer counting in retail stores
most visited depts
average dwell time

Retail Labor Forecasting

Our built-in store traffic forecasting feature optimizes staff levels based on predicted customer counts to improve conversion rates and customer service.

Real time customer counting for retail
Busiest Hour 3PM
Conversion Rate with 3 employees

Queue Management

Decrease service wait time and improve customer experience by matching check-out personnel with customer counts.

average queue time
Average service time

Who Uses Customer Counting Data?

Every department can benefit from retail traffic counter data. Here are a few examples.

Corporate Icon - Briefcase

Corporate Executive

View the overall performance of the retail chain, compare performance goals, and benchmark in-store analytics.

Regional Manager Icon

Regional Management

Compare performance to goals of stores in a region. Reward top performing stores and plan visits to stores needing attention.

Marketing Icon - Target

Marketing Leaders

Use customer counting data to compare pre and post campaign traffic and set goals to gauge marketing effectiveness.

Store Manager Icon

Store Management

Use historic retail customer counting to predict future trends and peak times. Staff according to store traffic forecasting to ensure adequate coverage.

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Store Employee

Monitor real-time occupancy to ensure the store is following any occupancy regulations in place.

The most accurate way to count people

Our sensors measure foot traffic with precision, while our analytics software gives you accessible data to make cost-saving decisions.

A couple looking at jewelry after being counted by an automated door counter device

Accurate Sensors

Our VIDX sensor uses 3D advanced stereo vision tracking sensors and machine learning, making it the best retail traffic counter available.

Visual mockup of SenSource's people counting dashboard

Detailed Analytics

Our state-of-the-art software, Vea, translates raw traffic data into meaningful patterns and profitable insights.

“Since we were so new, we wanted to allow customer behavior to shape our decisions. Through the customer counting data collected by SenSource, we have honed our business hours and even added a day to our schedule.”

Uncover Vintage
Max Quinn Owner, Uncover Vintage
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