Over the past 12 months, businesses have traded in Hampton Inns, Convention Centers, and endless amounts of SWAG for home offices and zoom calls. The transition to virtual trade shows hasn’t been easy for anyone, SenSource included. In normal, pre-pandemic times, our company is represented at 4-6 shows per year. An internal goal was to continue that representation, virtually, and we have greatly improved as the pandemic has moved along.
Our first virtual trade show was the 2020 ACUI show, which was held shortly after the pandemic started. We wanted things to feel as normal as possible, so we cleared out a space in the back storage room of our office and built our normal trade show booth; backdrop, desk, and even a TV display. We setup a camera, plugged it into the stream and we were off and running.
Since that show, we have significantly improved our equipment and now operate with a full-blown broadcast studio. Our arsenal now includes multiple 4K cameras, broadcast switchers, studio lighting and much more. We even have plans to build a permanent structure from where we’ll broadcast. We still operate with our entire trade show booth setup, which just helps the sales team feel at home. Our attempts to stand out from the standard Zoom view we’ve all grown way too accustomed to will hopefully make an impact on anyone who spends time with us during the expo hours.
It is hard to believe we just wrapped up with ACUI 2021 and are now in the midst of the 2021 NACUFS Spring Conference. We look forward to getting back to the convention centers, and digging into those very delicious continental breakfasts, if it means we get to visit with our customers face-to-face. But until then, the SenSource team will be do our very best to provide a high quality and authentic booth experience.