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Automated Crowd Counter

February 29, 2024

The allure of amusement, shared experiences, and cultural enrichment draws crowds to amusement parks, casinos, museums, and other entertainment venues throughout the year. With the steady convergence of people, it’s no wonder facility operators are interested in crowd counter devices to manage the flow of guests.

A crowd counter is an intelligent sensor that quantifies how many people are in a space at a given time. The technology automates counting and transmits the data to a reporting platform for analysis.

crowd counter device

Entertainment venues rely on crowd counters for metrics that optimize the operations of the facility and ultimately improve the guest experience.

Crowd Counter Metrics

  • Total traffic & patterns
    Foundational metrics derived from crowd counters are total traffic and traffic patterns. Facility operators can analyze when peak and nonpeak crowds exist to structure events and staff schedules.
  • Occupancy
    Taking total traffic to the next level, crowd counters are also equipped to communicate real-time occupancy metrics. While the pandemic-era restrictions are no longer in place, it’s still important to know how many guests occupy your facility for fire codes, logistics, and guest experience.
  • Predicted traffic trends
    SenSource’s Vea Analytics Software uses advanced algorithms to make accurate traffic forecasts based on your historical traffic trends. Armed with forecasting, more efficient planning can be made for staff schedules, maintenance, and promotions.
  • Visitor journey
    Beyond the threshold, crowd counters can be used to blanket an entire area to track visitor journeys. Operators can determine the most common paths traveled, and the most popular areas, and identify any bottlenecks.

SenSource works with some of the biggest entertainment venues in the United States, including MGM Grand, Cedar Fair, Horseshoe Casinos, and Kennedy Space Center. Contact us to learn how crowd counters can benefit your facility!