The Great Unknown: The 2021 Holiday Shopping Season

The pumpkins are put away. The ghosts, goblins, witches and all of their spooky friends can go back into hiding for another 11 months. Halloween is gone and it is officially Holiday Season! With the changing of the seasons comes the added pressure put on retailers to handle the holiday shopping foot traffic increase. Typically, this is the busiest and most challenging time of the year for retailers, and that is when there isn’t an ongoing health crisis combined with crippling supply issues. The 2021 Holiday Shopping Season is certainly an unprecedented one, and comes with many unknowns.

As we discussed in our series “The Post-COVID Consumer,” the pandemic has altered shopping habits permanently. Shoppers now go to stores at different times, shopper duration has dramatically shifted, and foot traffic is completely different due to the emergence of curbside services.

Given all the changes over the past 24 months in addition to the current battles retailers are facing, this holiday season will be the most unpredictable our market has ever faced. Our predictive traffic tool featured in Vea will be put to the test as we use historical trends and analysis to forecast what foot traffic a retailer can expect to see. This allows managers to set proper staffing schedules and convert as many opportunities into sales as possible.

Even through the unpredictability, our traffic forecaster remains extremely reliable. For the month of October, our predictive tool performed at an amazing 99.98% rate, across our entire network of users! This is a great indication our data will be reliable as the holiday season kicks off.

Considering all the variables, the accuracy we continue to offer is the perfect justification to adopt a people counting system like SenSource. The more data the system captures the more accurate the metrics become. Every day you wait, it is losing valuable time. Implement a system for the holiday shopping foot traffic rush to help you better prepare for the 2022 calendar year and beyond!

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