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How Outdoor People Counters Can Benefit Your Amusement Park

June 16, 2021
outdoor people counters

SenSource’s outdoor people counters boast the same power and accuracy as their indoor-rated counterparts. Cased inside a weather-resistant outdoor enclosure, these sensors are ideal for tracking visitation patterns throughout an amusement park as well as park occupancy.

The VIDX Series outdoor people counter gathers incoming and outgoing traffic data at 97% or greater accuracy using 3D advanced stereo vision tracking technology. Using PoE, a single cable provides power and network connectivity, sending data to SenSource’s Vea Analytics Platform for reporting and analysis. Fully customizable dashboards offer only the information that is pertinent to you and your team at any given time.

The sensor is resistant to all kinds of external influences, such as shadows, light changes and heat emission and includes an outdoor-rated, pre-mounted casing and cabling in compliance with IP 65. The VIDX outdoor people counter operates in temperatures within -13 to 104 degrees F with air humidity up to 80%.

Traffic Patterns for Efficient Operations

With outdoor-rated people counting sensors, you can monitor the usage of areas within your park such as swimming pools, amphitheaters, attractions, cafes and restrooms. Armed with accurate usage data, you can better serve your guests by dispatching cleaning crews to most frequented areas and performing maintenance during predicted down-times. Knowing traffic patterns also makes for more efficient scheduling and placement of staff, character appearances, pop-up events and marketing materials.

When management has a clear picture of the daily operations of their facility, they are able to be proactive and create an unforgettable experience at the park based on customer behaviors.

Crowd-Control with Occupancy Monitoring

As we emerge from the pandemic, many guests will continue to avoid crowds and their overall experience will be negatively affected if the park is viewed as over-crowded.

Outdoor people counters are used at each entry point of your park to count guests entering and exiting to calculate real-time occupancy. While ticketing will tell you how many people entered the park and when, it lacks the important component of detailing when people leave and even re-enter.

Knowing this occupancy status will reassure guests that you’re concerned with avoiding over-crowding. The occupancy status can even be displayed on your website or mobile app, letting guests make an informed decision of when to visit.

In addition to full-park occupancy, it’s also useful to monitor the occupancy of areas within your park, such as cafes and theaters. Rather than assigning staff to count and police guests, you can automate the process and use a TV to alert guests when they are permitted to enter or continue waiting to avoid over-crowding.

At the end of the day, you can report on occupancy within Vea to determine how often areas are operating at max capacity. For example, if the café is often operating at max capacity, it may indicate the need for additional staff, reformatting the space or even new construction to meet the high demand. If it’s operating well below capacity, you may consider changing the hours of operation or repurposing the space.

Occupancy monitoring ensure the real and perceived guest experience is upheld to the new standards of a positive post-pandemic amusement park visit.

You can find a full description and videos of our SafeSpace Occupancy Monitoring Solution here >>