Free weekly demonstrations. Register for a demo

Three Ways Museums Use People Counters

February 7, 2024

We love to uncover new ways people counting data helps businesses operate more efficiently in this data-driven world!

With a constant flow of guests day-in and day-out, it makes sense that museum operators want to analyze visitor counting data. Last year at the AAM tradeshow, our team was surprised to find out how many museums are still using hand clickers to track this type of information.

Naturally, we were excited to showcase how our automated people counting sensors are far more accurate and consistent at collecting and reporting data on traffic flow.

At SenSource, we work with many amazing museums, like the National 9/11 Memorial Museum, the Kennedy Space Center, and the Smithsonian’s National Museum of African American History and Culture.

The three main applications for counting at museums are for counting at the entrances, monitoring interior analytics, and managing real-time occupancy.

Traditional applications use devices at each entrance to count how many people enter and exit throughout the day. This data is used to justify funding, expansions, or renovations and is also used to optimize staff and event schedules.

Going beyond the threshold, sensors can be used throughout a museum to track interior analytics. The data will show the most and least viewed exhibits and average dwell time. Museum operators can then optimize exhibit placement to improve visitor engagement and overall experience.

The third main application is monitoring museum occupancy. By placing sensors at each entrance, you’ll know, in real-time, how many people are in your museum. The status can also be posted on visitor-facing displays to raise awareness of how close the facility is to reaching maximum capacity.

We’d love to learn more about your museum and counting application! Contact our sales team to get started.