Why SenSource?
Thousands of businesses, including 350+ retailers, such as Sephora, Harbor Freight, and Express, rely on SenSource to accurately count their customers. From staffing insights to measuring conversion rates, SenSource delivers the data you need to maximize store performance.
97%
SenSource customer counting sensors boast 97%+ accuracy.
23
The number of years SenSource has been in business, continually evolving and improving.
350+
Number of retailers across the US and Canada that trust SenSource.
941 Million
Customers counted by SenSource…and counting!
Explore Retail Counting Videos
Watch our latest videos to learn the ins and outs of how customer counting benefits the retail industry.
Count Customers
For many applications, the best retail traffic counter is one that excels at threshold counting, where sensors are placed at the store entrance to identify and count customers as they enter and exit, providing data to identify:
- Real-time, hourly, daily, weekly, monthly traffic
- Peak and slow traffic times
- Traffic flow and patterns
- Historical comparisons
- Traffic forecasts
POS Integration
Unlock deeper analysis of store performance by pairing door traffic with your point-of-sale system, such as:
- Conversion rate
- Dollar per head
- Conversion forecasting
In-Store Customer Journey
Beyond the threshold lies an opportunity for enhanced customer journey metrics for a deeper understanding of how customers interact with your store. The same automatic people counters used at the door can be installed throughout a store to track:
- Visit duration
- Activity paths
- Zone visits
- Zone draw-rate
- Store draw-rate
Retail Labor Forecasting
Our built-in store traffic forecasting feature optimizes staff levels based on predicted customer counts to improve conversion rates and customer service.
Queue Management
Decrease service wait time and improve customer experience by matching check-out personnel with customer counts.
Who Uses Customer Counting Data?
Every department can benefit from retail traffic counter data. Here are a few examples.
Corporate Executive
View the overall performance of the retail chain, compare performance goals, and benchmark in-store analytics.
Regional Management
Compare performance to goals of stores in a region. Reward top performing stores and plan visits to stores needing attention.
Marketing Leaders
Use customer counting data to compare pre and post campaign traffic and set goals to gauge marketing effectiveness.
Store Management
Use historic retail customer counting to predict future trends and peak times. Staff according to store traffic forecasting to ensure adequate coverage.
Store Employee
Monitor real-time occupancy to ensure the store is following any occupancy regulations in place.
The most accurate way to count customers
Our sensors measure foot traffic with precision, while our analytics software gives you accessible data to make cost-saving decisions.
Accurate Counting
Our VIDX sensor uses 3D advanced stereo vision tracking sensors and machine learning, making it the best retail traffic counter available.
Retail Store Analytics
Our state-of-the-art software translates raw customer counting data into robust, informative retail store analytics.
“Since we were so new, we wanted to allow customer behavior to shape our decisions. Through the customer counting data collected by SenSource, we have honed our business hours and even added a day to our schedule.”
