Find out more about how people counting sensors can help you to make informed retail decisions.
In the retail industry, analytics are essential to continued business success. With the help of analytic retail insights, business and store owners can begin to look at their operations through a different lens. The numbers and data provided by people counting sensors can be beneficial to many aspects of the business.
Recognize Traffic Patterns
For retailers, foot traffic is essential to the success of the day, week or even year. By understanding the retail insights gained through analytics support, business owners can make informed and intelligent decisions about merchandise, shipments and more.
Make Informed Staffing Decisions
So much of retail operations relies on the staff working the sales floor. By tracking the retail traffic patterns with people counters, business owners can learn a lot about how they should modify their staffing practices. Determining which days, times and months get the most foot traffic into the store can lead to staffing decisions that have a huge impact on your customer service. Not only will the customers be happy to receive great service, but employees will appreciate not being overworked and understaffed.
Understand the Impacts of Marketing and Promotions
When you run special promotions or other marketing campaigns, it can be difficult to track their impacts unless a customer buys something in the store. With the help of people counting sensors, you can track how many people came into the store at any given time and see the impact that marketing and promotions have on the foot traffic. Did more people come in than usual when you offered a coupon or when there were signs out front advertising a percentage off? Those insights can add further context to raw sales numbers and help you to determine whether certain marketing and promotions are worth the expense to run.
Retail is about more than clothes, consumer goods and electronics. It’s about figuring out the best way to serve your customers, providing them with great customer service and choosing marketing that impacts their buying habits. If you’re interested in learning more about the retail analytics software that can be purchased from SenSource Inc., give us a call at 1-855-828-5900 or request a quote online.