The holidays are upon us and that can mean large crowds entering and exiting stores at once. With wide entrances in many mall stores retail executives may be wondering how they should go about counting people traffic this year. The best method people counting in wide entrances is to “stitch” them, which is to have multiple sensors viewing the same entrance and making them view the entrance as if they were one device. When speaking with Greg Blair, Customer Support Manager at SenSource, he stated that there are many different devices to consider and they each have their pros and cons but the ClearCount Thermals work the best. You can connect up to 8 units (master and nodes) for seamless tracking across wide entrances up to 118 feet.
The term big data has been tossed around for the past couple of years and seems to be gaining momentum but do people truly understand what it is and how to benefit from it? Big data is so vast and encompassing that it starts to become cloudy when an untrained eye starts to look at it. Jeff Roster, research vice president with Gartner Research had said in the NRF article, Answering The Big Questions, “The problem is not big data. It’s organizations that haven’t really understood the fundamental transformation that is all around them.”
Our product lines of intelligent imaging people counters are now under a new category, the ClearCount Series. As our product offerings continue to expand, we want to ensure easy product navigation for our customers. All products in the ClearCount Series are directional counters, use network connectivity and are highly accurate.
Student Unions become the central hub for any University, with students stopping by to grab a bite to eat, to meet up with friends or simply to relax and read a great book. The Union at South Dakota State University is no different, last spring they started serious discussions on the idea of installing people counters so they could track the student traffic coming and going from the The Union.
With an advisory group made up of students, faculty and staff the decision was made to install eight new SenSource Active Infrared sensors in all of the major entryways of The Union. The sensors were selected based on their 95% – 97% accuracy rating, as well as, the climate and entryway lighting at the specific locations.
The holiday season is retail’s biggest time for sales. Retail stores must gear up and be ready with a marketing plan, staffing solutions and sales floor layout, among other things. A lot of work and preparation must go into a stores sales strategy for the holiday season and most of the planning begins as soon as the previous year ends. SenSource sensors and Vea Analytics software helps manage a store’s interior analytics information for retail executives and supplies them with the data needed in order to make the appropriate decisions for the following year. Installing SenSource sensors and Vea Analytics now will give you the shopping data for 2014 that will allow for a successful 2015.
As active members in the Mahoning Valley community, SenSource once again participated in two fundraising efforts to help the local community.
For the third year in a row, SenSource participated in the Akron Children’s Hospital, Mahoning Valley Miracles and Promises Radiothon. This year the weekly office breakfasts held at SenSource were able to quadruple their funding efforts from last year and helped the community raise over $219,000. These funds will help the Valley’s children and their families get the proper care that they need.
Summer is rapidly coming to a close and the final street fairs are on the way. Many cities like to have local street fairs to bring the community together before winter arrives and everyone starts bunkering down. Street fairs are always a great time for friends and families to get together and enjoy each other’s company while eating awesome food and playing a few games. A big part of cities determining whether or not to have these street fairs each year is the traffic that they received during the previous year’s fair. They need to know if it’s worth it to close down main streets, hire extra hands for security, set up of the event and cleaning it up afterwards. The capability of measuring traffic and gathering data at street fairs is possible due to the fact that fairs typically have just one or two main entrances which one of our sensors would be likely to read.
For the past six years Akron Children’s Hospital Mahoning Valley has been conducting the Miracles & Promises Radiothon to help provide world-class medical care to children and families of the Mahoning Valley. This will be the third year that SenSource will be participating in the event. In order to help raise funds for the cause SenSource has been making breakfast for their office team once a week requesting a small donation that will go directly to the Miracles & Promises Radiothon. The SenSource team has already surpassed the amount of funds they raised last year and are hopeful of a 200% increase in their collecting efforts for the cause.
Knowing when peak hours are can be a crucial part of running a business, especially if you’re in a government funded facility such as a library or museum. Government funded facilities have a set amount of spending for the year and must budget accordingly. One of the many things that must fall into this budget is staffing levels. Making sure customers are properly greeted and helped when they enter the facility can help insure that they will want to return again in the future. In order to keep these repeat customers, facilities must be properly staffed with a sufficient number of associates to help during peak hours to prevent long lines or employees who are unavailable to assist patrons. It is also important to have the proper security measures in place during those peak hours to insure everyone’s safety and to manage any loss prevention needs. During slower hours staff levels could be reduced on the floor but staffing may be needed in other departments to make sure maintenance and cleaning personnel can get their jobs done without getting in the way of the patrons.
The thermal sensor series has now been redesigned with many impressive changes. Both the thermal and dual view thermal imaging sensors have been revamped with identical, simple removable front enclosures, for a more cohesive look when displaying multiple sensors within your store or facility. The enclosures are offered in both black and white but are removable and can be easily painted. The sensors also offer a sleek, flat exterior which combined with the new option to fully recess the device for a true in-ceiling mount gives it a very discreet look.