The holiday season is retail’s biggest time for sales. Retail stores must gear up and be ready with a marketing plan, staffing solutions and sales floor layout, among other things. A lot of work and preparation must go into a stores sales strategy for the holiday season and most of the planning begins as soon as the previous year ends. SenSource sensors and Vea Analytics software helps manage a store’s interior analytics information for retail executives and supplies them with the data needed in order to make the appropriate decisions for the following year. Installing SenSource sensors and Vea Analytics now will give you the shopping data for 2014 that will allow for a successful 2015.
As active members in the Mahoning Valley community, SenSource once again participated in two fundraising efforts to help the local community.
For the third year in a row, SenSource participated in the Akron Children’s Hospital, Mahoning Valley Miracles and Promises Radiothon. This year the weekly office breakfasts held at SenSource were able to quadruple their funding efforts from last year and helped the community raise over $219,000. These funds will help the Valley’s children and their families get the proper care that they need.
Summer is rapidly coming to a close and the final street fairs are on the way. Many cities like to have local street fairs to bring the community together before winter arrives and everyone starts bunkering down. Street fairs are always a great time for friends and families to get together and enjoy each other’s company while eating awesome food and playing a few games. A big part of cities determining whether or not to have these street fairs each year is the traffic that they received during the previous year’s fair. They need to know if it’s worth it to close down main streets, hire extra hands for security, set up of the event and cleaning it up afterwards. The capability of measuring traffic and gathering data at street fairs is possible due to the fact that fairs typically have just one or two main entrances which one of our sensors would be likely to read.
For the past six years Akron Children’s Hospital Mahoning Valley has been conducting the Miracles & Promises Radiothon to help provide world-class medical care to children and families of the Mahoning Valley. This will be the third year that SenSource will be participating in the event. In order to help raise funds for the cause SenSource has been making breakfast for their office team once a week requesting a small donation that will go directly to the Miracles & Promises Radiothon. The SenSource team has already surpassed the amount of funds they raised last year and are hopeful of a 200% increase in their collecting efforts for the cause.
Knowing when peak hours are can be a crucial part of running a business, especially if you’re in a government funded facility such as a library or museum. Government funded facilities have a set amount of spending for the year and must budget accordingly. One of the many things that must fall into this budget is staffing levels. Making sure customers are properly greeted and helped when they enter the facility can help insure that they will want to return again in the future. In order to keep these repeat customers, facilities must be properly staffed with a sufficient number of associates to help during peak hours to prevent long lines or employees who are unavailable to assist patrons. It is also important to have the proper security measures in place during those peak hours to insure everyone’s safety and to manage any loss prevention needs. During slower hours staff levels could be reduced on the floor but staffing may be needed in other departments to make sure maintenance and cleaning personnel can get their jobs done without getting in the way of the patrons.
The thermal sensor series has now been redesigned with many impressive changes. Both the thermal and dual view thermal imaging sensors have been revamped with identical, simple removable front enclosures, for a more cohesive look when displaying multiple sensors within your store or facility. The enclosures are offered in both black and white but are removable and can be easily painted. The sensors also offer a sleek, flat exterior which combined with the new option to fully recess the device for a true in-ceiling mount gives it a very discreet look.
Vea Analytics just became more accessible, all of the data needed to make informed business decisions can now be accessed anywhere using a simple web login with SenSource’s new Vea Analytics web portal, Vea Web.
Vea Web will pull raw data and analyze this data for patterns in order to gather insight into customer trends which will in turn help your decision making needs.
Retailers run many different promotions and marketing campaigns on a daily basis, all with the same goal, to get the customers through their doors. A lot of time, effort and money go into these promotions but is there a way to track the progress of each promotion? Is there a way to see who is coming through the doors and what opportunities you might be missing?
The answer is yes, besides watching sales dollars you can track whether or not your daily number of visitors increases after your promotion or if they remain the same with SenSource people counters. There are many different options to choose from and these sensors can not only tell you if your foot traffic is increasing but it can also breakdown how much time each person is spending at a specific display or tell you the path taken by your customers as they walk through your store. Read the rest of this entry »
SenSource will be participating in the 2014 Youngstown, Ohio Area Heart Walk on Saturday, September 20. Our fundraising goal for this year is $1,500.00 and we are so close already! To find out how to help our team reach our goal for those affected by cardiovascular disease and to promote physical activity and healthier lives, click here to visit our page!
Yesterday, June 4, SenSource employees volunteered at Habitat for Humanity Mahoning County’s first ever Veteran’s Build for the Skok family. This was the first home for the Veteran’s Build project but the 43rd house in Mahoning County. Ground was broken for the home on March 1, 2014 and is projected to be completed by the end of July. James Skok is an honorably discharged veteran, having served 18 years in the Marine Corps before being injured.
James, the soon to be home owner, was on site while we were there and more grateful than you could imagine. “Thank you, thank you, thank you”, is all he could say. Skok believes every veteran deserves what he is being given. In getting to know him he explained to us, “if everyone would donate only $5.00, every veteran could have a home.” In a day of work we were able to help hang some drywall and complete the first coat of paint on the exterior of the home. We were happy to help such a happy, thankful and deserving family.
The Veteran’s Build project has been in the works for nearly four years now and everyone is thrilled to see it take off. Read the following article to learn more about the Skok Family build and the Veteran’s Build project: www.habitatmahoningcounty.org/groundbreaking-for-the-skok-family/.